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BUSINESS - an acronym which stands for:

1. Be 
2. Unique  
3. Serving the  
4. Interests  
5. Needs and  
6. Expectations of all  
7. Stakeholders  
8. Sustainably

Each chapter in this book is constructed around one of the key words, with an exploration as to what these words actually mean, what business should be doing, and a reflection on how far from these ideals we have drifted.

Recorded as a conversation every two weeks, early morning for Vanessa, late afternoon for Chris, the story evolves as each of these thought leaders discuss, question and bounce off each other to form one of the most unique business books of our time.

TO WATCH THE VIDEO, and advance to the course